So you've seen the trailers for Serenity
— or maybe you've watched the entire run of Firefly
on DVD about 1,924 times like the hopeless slave you are —
and you're wondering, what's so bad about that weird girl River's
background anyway? She's on the run, she has sinister dudes
wearing blue gloves after her, not to mention some kind of sword-swinging
assassin, but what's the deal?
The "R. Tam" session videos offer a clue.
They started appearing a few days ago on the Web. They don't
have the Serenity logo or Universal's name anywhere.
No credits. Just a symbol that must represent the Alliance that
rules the Serenity universe, and an altogether creepifying
interview with River Tam.
The unofficial word is that Joss Whedon (recognize the voice?)
and Summer Glau (engrossing as ever as River Tam) put the spots
together to help promote the movie.They call it viral marketing,
which is an unfortunate phrase when you consider all the evil
viruses out there, but still. The fan-run Web site www.session416.com
has some good background and a list of mirror sites. We're happy
to jump on the bandwagon.
Check it out.