The John Carter movie has no "of Mars" in the title because girls would not go see it. That's what director Andrew Stanton really said in this interview.
Stanton may be underestimating girls who see movies. More likely, he's been seduced by the power of branding and synergy and corporate double-think.
Either way: prognosis negative.
The title of the first Carter book is A Princess Of Mars. He said boys would not go see a movie called that.
See, he's got me there. One point for Stanton.
But I disagree about girls not going because Mars is in the title. If a girl knew nothing at all about it, she might still go because "John Carter" was Noah Wylie's character as the emo doctor on ER.
I want normals to know the term John Carter of Mars, but I hope they don't learn it as "That suck-ass John Carter of Mars movie that I wasted 20 bucks on."
John Carter is as plain and generic a title as there could possibly be. Only the "Of Mars" sets it apart from, for example, Erin Brockovich.
This isn't the first ball-drop in the movie's production: I only noticed commercials that mention his place in sci-fi history in the last few days, after months of commercials for the movie with nothin'.
The opposing viewpoint is that you can tell there's an alien planet and aliens in the trailer, which I reviewed right here. Where those aliens are is not really a thing.
Big-ticket things have done fine without the name of well-known franchise characters in the title: The Dark Knight movie and the Smallville TV show. All the James Bond movies.
Sure, this is a tempest in a teapot. But it's my teapot.